01 / 06
Measure
It watches your site the way Google and AI assistants do: weekly site checks, daily search and traffic numbers, speed, uptime.
SEO + AI answers · on autopilot
Be who they find.
People ask Google. They ask ChatGPT. WhoTheyFind keeps you visible in both: it finds what's holding your site back and fixes it, on autopilot. You stay in control, and every change can be undone.
The shift
Half of search stopped being search.
Your customers still type into Google. More of them now ask ChatGPT or Perplexity and read one answer with a few sources. WhoTheyFind keeps your site visible in both, so you don't have to think about either.
AXIS 01 · RANK
The list of links
Classic search still decides most of your traffic. Winning here is about crawlability, intent, titles people click, and pages worth ranking.
AXIS 02 · CITATION
The answer itself
Answer engines quote sources. Being quotable is about direct answers, clean structure, machine-readable facts, and letting AI crawlers in the door.
Search keeps changing. The loop's checks and fixes keep up with it, so you don't have to.
The loop
Connect once. Stay found.
Six stages, running on a schedule. Scroll through them.
- 01 Measure
- 02 Assess
- 03 Propose
- 04 Review
- 05 Apply
- 06 Verify
02 / 06
Assess
Signals become findings: what's wrong, how bad, and what fixing it is worth.
03 / 06
Propose
You get a concrete proposed fix with a risk level. Never a surprise rewrite.
04 / 06
Review
You see every change before it goes live. Approve with a click, or let low-risk fixes run on autopilot.
05 / 06
Apply
Approved changes go live through whatever runs your site: WordPress, Webflow, Shopify, Wix, or your developer's setup.
06 / 06
Verify
It checks whether each change actually worked, keeps what did, and undoes what didn't.
The difference
Dashboards tell you what's wrong. WhoTheyFind gets it fixed.
This is the work an agency bills a retainer for: audits, fixes, structured content, upkeep. The loop runs it on autopilot and takes it off your plate.
- propose a concrete fix, written out and ready to review
- approve one click from you, or autopilot for routine low-risk fixes
- undo every change can be rolled back, any time
proposed change risk: low
Give the pricing page a clear, direct answer
page /pricing-comparison
before "Some thoughts on pricing"
after "How our pricing compares", with the answer in the first line
based on your own pages, nothing invented
can be undone anytime Approve ✓
AI visibility
Honest numbers on AI visibility.
A lot of AEO tooling sells you a score. WhoTheyFind sticks to what can be measured and what can be changed.
GROUND TRUTH
Real visitors from AI answers
The number that matters is people actually arriving from ChatGPT, Perplexity, and AI Overviews. It gets tracked as its own analytics channel, not estimated by scraping chatbots.
CITABILITY
Content built to be quoted
AI assistants quote pages that answer clearly. The loop restructures yours to do exactly that: direct answers up top, the labels machines read, facts pulled from your own pages.
ACCESS
AI crawlers, let in on purpose
Weekly checks that GPTBot, ClaudeBot, and PerplexityBot can reach the pages you want cited, and that your robots rules match what you intended.
Control
It proposes. You dispose.
An agent that edits your website should have to earn that right. This one starts with none of it.
- default
- propose-only · nothing applies until you turn it on
- review
- every change is a readable diff behind a human gate
- writes
- content and data only, on a whitelist that cannot write code
- trust
- auto-approval is earned per change type, from your own results
- stop
- a stop button, gradual rollout, automatic undo
Nine connectors
Publishes where you publish.
Whatever runs your site, WhoTheyFind connects to it and publishes through it, the same way you would.
- WordPress
- Webflow
- Shopify
- Wix
- Framer
- Ghost
- Notion
- GitHub
- Webhook
Questions
Asked before you ask.
Will it get my site to #1?
No tool can promise that, and you should distrust any that does. WhoTheyFind focuses on the searches actually worth winning for your business, weighted by how winnable they are and what the traffic is worth to you, in both classic search and AI answers.
Does it edit my live site?
Never behind your back. Changes are published through the same system you already use, whether that is WordPress, Webflow, Shopify, or a developer-managed site, using its normal publishing flow and history. If a change cannot be made safely on your platform, it stays a written recommendation instead.
What happens if a change makes things worse?
Every applied change is watched for days to weeks and judged against the numbers from before. If they got worse, the change is undone automatically. Being able to undo is a requirement for every platform WhoTheyFind publishes to, no exceptions.
Does it write code?
No. It changes content and data only: page copy, titles, descriptions, the structured labels machines read, sitemaps. A built-in restriction that cannot be switched off keeps it away from your code. The one exception is a small one-time setup step that you, or your developer, review and approve yourself.
Which platforms does it work with?
Nine connectors today: WordPress, Webflow, Shopify, Wix, Framer, Ghost, Notion, developer-managed sites through GitHub, and a webhook for anything custom. Whatever runs your site, changes go through its normal publishing flow and can be undone.
How do you measure AI visibility?
By what actually happens, not by scraping chatbots. The ground truth is the analytics channel for real visitors arriving from ChatGPT, Perplexity, and other answer engines. On top of that, the loop checks that AI crawlers can reach your pages and structures your content so it is easy to cite: direct answers, clean structure, machine-readable facts.
Do I have to let it change anything?
No. Connect a site read-only and the loop stops after propose: you get the findings and the proposed fixes as recommendations and nothing is ever applied. Turning on applies later is a setting, not a migration.
Early access
Be who they find.
Connect your site, approve what you like, and take SEO and AI visibility off your plate.